Lane End Conference Centre has achieved the Gold Standard Accreditation for customer satisfaction from BDRC Continental for the period January to December 2012.BDRC Continental is the UK’s largest independent research agency and the VenueVerdict programme assesses feedback from meeting and events organisers across the UK.
Lane End Conference Centre is one of 32 venues across the UK, and the only venue in Buckinghamshire, to receive the accreditation.
James Bland Client services Director at BDRC Continental said: “There were nearly 400 participating venues and hotels for the period in question and the results were derived from just over 27,500 pieces of feedback.
The VenueVerdict Gold Standard Accreditation is given to those venues and hotels that recorded a twelve-month Net Promoter Score of +70 or higher from 40 or more responses in the year.
The Net Promoter Score is derived from one central question, which measures the participant’s willingness to recommend the venue in question to colleagues or friends.
Lane End Conference Centre received 71 pieces of feedback and achieved a Net Promoter Score of 88.9 for the period October to December 2012 and 74.6 for the 12 month period.
Lane End also achieved an overall satisfaction score of 100 per cent for the last three months and 93 per cent for the 12 months in question. These percentages refer to the proportion of organisers rating their events 8, 9 or 10 out of 10 for overall satisfaction.
Lane End Sales and Marketing Manager Heni Fourie said: “Our business is all about keeping our customers happy and maintaining the highest possible level of customer retention.
“We couldn’t be happier with this result and will continue to work hard in maintaining our high standards and achieving the VenueVerdit Gold Standard Accreditation for many years to come,” he said.