For your company there aren’t many occasions more important than the launch of a new product or service – they are after all what keep businesses afloat through the generation of sales.
Good product launches can take on a life of their own, with the World Wide Web taking it to corners of the globe and markets you may never have envisioned. And while this level of reach and recognition is usually reserved for the true masters of marketing with the budget to match, that doesn’t mean you can’t make a big impact too.
Making sure your presentation speaks to the right people in the right way will encourage them to spread the word about what you’re doing to more of the people you want to reach.
The other side of the coin is the failure to either convey adequately how great your product is or for your message to not reach those who you want to hear it – or both.
We have compiled a list of dos and don’ts to help make your launch everything you want it to be and perhaps more, and avoid that dreaded term associated with so many events these days – mediocre.
While no means exhaustive, hopefully you should find at least some of the points on this list of some use.
The most important thing to remember is always keep your audience as the focal point of everything you do. Whether you are addressing them directly or using influencers to do it for you, everything you do must be relevant to them and how they interpret what you’re telling them.
That is the key to a good product launch.